WHAT IS RESPONSIVE WEB DESIGN?
The world is full of screens. How can your business's website possibly connect effectively to potential customers on whatever screen they happen to be looking at when they go looking for your product? There is an answer—responsive website design.
With responsive website design, your site and its individual pages are designed to adapt and evolve to deliver the optimum user experience to each individual desktop, laptop, tablet, or smartphone screen.
That means a design approach giving websites the flexibility to fully and functionally display on all devices and screen sizes automatically.
Responsive web design begins with Cascading Style Sheets (CSS). Using specifically varied settings, CSS deploy different style properties, such as viewport and media queries, to match the colour capability, resolution, screen size and orientation, and other characteristics of the different devices that access your site.
To assess how screen-friendly your site is, you can test it with one of the available free tools such as Google’s Mobile-Friendly Test.
WHY DOES RESPONSIVE WEB DESIGN MATTER?
Quite simply, it saves enormous time and labour costs and is also the only way to ensure users, advertisers, and other stakeholders aren't turned away or turned off because of slow or incomplete access to the site information. Without responsive web design, businesses must maintain multiple sites for different devices or lose potential business.
BENEFITS?
- One site for every device and optimal design for every device—configured for the user’s optimal viewing pleasure and scalable designed to maximize readability regardless of screen size
- No need for redirects—unlike other design options that redirect users to device-specific versions of a site, responsive web design means fast direct connection to desired content.
- Price—it's easier, cheaper, and faster to work from and update a single website.
If you’d like to stay-in-the-know about responsive web design, sign up for our exclusive newsletter, Revenue Weekly, to get web design and marketing tips for your business.
