Ranking in the top 3 spots of Google Maps—or the local 3-pack— is a significant step to attract your ideal prospects: encouraging people to make a call, request directions to your business, and in the end, bringing more revenue to your business.
If you are a business that is selling your product or service to a local audience, appearing in the top-3 spots of Google Maps listing can significantly improve visitations, phone calls, sign-ups, or any other desirable conversions. Google only shows 3, and we would need to click “more results” to see the others. The businesses on these top-3 spots—or the 3-pack— will get more exposure compared to those below them. The audience will perceive that these businesses are more credible, more relevant, and hence are more likely to purchase from them.
Since more and more people are now using “near me” queries—whether by typing or using voice search— on their mobile devices when looking for local businesses, appearing in this local 3-pack is very, very valuable. Local SEO, which is ranking organically on Google Maps listing, is an organic marketing effort.
Key Benefits of Ranking in the Google Maps 3-Pack
- People who search for a local business on their mobile are most likely to visit that business within 24 hours.
- People are now making purchase decisions based on whether they can easily find/contact/visit your business and whether others are saying positive things about you. In a Google Maps listing, the audience can easily find these pieces of vital information.
- Google Maps results are interactive, where people can find the directions to your business with just one click and make a phone call directly from the search results.
